{"id":5062,"date":"2025-03-07T02:27:19","date_gmt":"2025-03-06T19:27:19","guid":{"rendered":"https:\/\/clc.ptit.edu.vn\/?p=5062"},"modified":"2025-06-14T17:13:39","modified_gmt":"2025-06-14T10:13:39","slug":"ths-nguyen-bao-ngoc","status":"publish","type":"post","link":"https:\/\/clc.ptit.edu.vn\/en\/ths-nguyen-bao-ngoc\/","title":{"rendered":"ThS. Nguy\u1ec5n B\u1ea3o Ng\u1ecdc"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5062\" class=\"elementor elementor-5062\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31af93e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31af93e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e58d7a\" data-id=\"6e58d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d4cd3 elementor-widget elementor-widget-image\" data-id=\"38d4cd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"925\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16-768x925.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16-768x925.png 768w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16-249x300.png 249w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16-850x1024.png 850w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16-10x12.png 10w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/Screenshot-2025-06-13-at-19.32.16.png 1192w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cd2608\" data-id=\"7cd2608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79cc13b elementor-widget elementor-widget-heading\" data-id=\"79cc13b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">ThS. NCS Nguy\u1ec5n B\u1ea3o Ng\u1ecdc<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8ea3df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8ea3df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d01d35a\" data-id=\"d01d35a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a23ad elementor-widget elementor-widget-heading\" data-id=\"b0a23ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H\u1ecd v\u00e0 t\u00ean:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e439c41\" data-id=\"e439c41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa91e7c elementor-widget elementor-widget-heading\" data-id=\"aa91e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Nguy\u1ec5n B\u1ea3o Ng\u1ecdc<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76163b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76163b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3542b12\" data-id=\"3542b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fef4e7 elementor-widget elementor-widget-heading\" data-id=\"7fef4e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u0110\u1ecba ch\u1ec9 l\u00e0m vi\u1ec7c:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-474e1a1\" data-id=\"474e1a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07f0267 elementor-widget elementor-widget-heading\" data-id=\"07f0267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n - H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-daa2b3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa2b3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-298c0f5\" data-id=\"298c0f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b857fd elementor-widget elementor-widget-heading\" data-id=\"1b857fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Email:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ab850b\" data-id=\"6ab850b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13a73 elementor-widget elementor-widget-heading\" data-id=\"ea13a73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span lang=\"VI\" style=\"font-size:11.0pt;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&quot;Times New Roman&quot;;mso-ansi-language:VI;mso-fareast-language:JA;mso-bidi-language:AR-SA\">ngocnb@ptit.edu.vn<\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0102a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0102a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94940a3\" data-id=\"94940a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1cd30c elementor-widget elementor-widget-heading\" data-id=\"f1cd30c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Link Profile:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb023db\" data-id=\"bb023db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41b6e8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41b6e8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5779d0d\" data-id=\"5779d0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c480ad7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"c480ad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803d9b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9803d9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00e1c m\u00f4n gi\u1ea3ng d\u1ea1y<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a56f3 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"12a56f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/icon-huong-nghien-cuu.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bee05 elementor-widget elementor-widget-text-editor\" data-id=\"85bee05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-family: Nunito, sans-serif; white-space: normal;\">&#8211; Principles of Marketing (Nguy\u00ean l\u00fd Marketing)<\/p><p style=\"font-family: Nunito, sans-serif; white-space: normal;\">&#8211; Integrated Marketing Communication (Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p)<\/p><p style=\"font-family: Nunito, sans-serif; white-space: normal;\">&#8211; Social Media Marketing (Marketing qua Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec7bb5b elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"ec7bb5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11449@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11449@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11449@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6efc92d elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6efc92d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">H\u01b0\u1edbng nghi\u00ean c\u1ee9u<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7479cb7 elementor-widget elementor-widget-text-editor\" data-id=\"7479cb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p><p>&#8211; Ti\u00eau d\u00f9ng xa x\u1ec9<\/p><p>&#8211; \u0110\u1ea1o \u0111\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94e15e elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a94e15e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e3448 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"92e3448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9b7ea elementor-widget elementor-widget-text-editor\" data-id=\"ef9b7ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; C\u1eed nh\u00e2n Qu\u1ea3n tr\u1ecb Kinh doanh t\u1ea1i Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd v\u00e0 Kinh t\u1ebf Qu\u1ed1c t\u1ebf (ISME) t\u1ea1i \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n (NEU)<\/p><p>&#8211;\u00a0<span style=\"color: var( --e-global-color-primary ); font-size: 12pt; line-height: 150%; font-family: Nunito;\">Tr\u00ecnh \u0111\u1ed9 \u0111\u00e0o t\u1ea1o (T<\/span><span lang=\"VI\" style=\"color: var( --e-global-color-primary ); font-size: 12pt; line-height: 150%; font-family: Nunito;\">h<\/span><span style=\"color: var( --e-global-color-primary ); font-size: 12pt; line-height: 150%; font-family: Nunito;\">S<\/span><span lang=\"VI\" style=\"color: var( --e-global-color-primary ); font-size: 12pt; line-height: 150%; font-family: Nunito;\">): Th\u1ea1c s\u0129, 2014, \u0110\u1ea1i h\u1ecdc Huddersfield, V\u01b0\u01a1ng qu\u1ed1c Anh<\/span><\/p><p style=\"text-indent: 0px;\"><span lang=\"VI\" style=\"color: var( --e-global-color-primary ); line-height: 150%;\"><span style=\"text-indent: -18pt; color: var( --e-global-color-primary );\"><span style=\"font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; line-height: normal;\"><span style=\"font-family: Nunito;\">&#8211;\u00a0<\/span><\/span><span style=\"font-family: 'Times New Roman'; font-size: 7pt; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-stretch: normal; line-height: normal;\">\u00a0<\/span><\/span><span lang=\"VI\" style=\"font-family: Nunito; font-size: 12pt; text-indent: -18pt; color: var( --e-global-color-primary );\">Nghi\u00ean c\u1ee9u sinh, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n \u2013 Ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh (B\u1eb1ng Ti\u1ebfng Anh)<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70951e2 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"70951e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e212001 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e212001\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kinh nghi\u1ec7m (Nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 c\u00f4ng t\u00e1c)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d46ecb elementor-widget elementor-widget-text-editor\" data-id=\"8d46ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; (2011) Th\u1ef1c t\u1eadp sinh \u2013 H\u1ed7 tr\u1ee3 h\u00e0nh ch\u00ednh v\u00e0 truy\u1ec1n th\u00f4ng t\u1ea1i S\u1edf V\u0103n h\u00f3a v\u00e0 Truy\u1ec1n th\u00f4ng t\u1ec9nh Nam \u0110\u1ecbnh<\/p><p>&#8211; (2012) Tr\u1ee3 l\u00fd ti\u1ebfp th\u1ecb (Th\u1ef1c t\u1eadp sinh) t\u1ea1i C\u00f4ng ty TNHH Nabo, Nam \u0110\u1ecbnh, Vi\u1ec7t Nam<\/p><p>&#8211; (2014 &#8211; 2017) C\u00e1n b\u1ed9 Ti\u1ebfp th\u1ecb v\u00e0 Truy\u1ec1n th\u00f4ng t\u1ea1i B\u1ed9 Gi\u00e1o d\u1ee5c v\u00e0 \u0110\u00e0o t\u1ea1o (MOET), Vi\u1ec7t Nam\u00a0<\/p><p>&#8211; Gi\u1ea3ng vi\u00ean b\u1ed9 m\u00f4n Marketing, Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 b\u01b0u ch\u00ednh vi\u1ec5n th\u00f4ng<\/p><p>&#8211; Gi\u1ea3ng vi\u00ean th\u1ec9nh gi\u1ea3ng \u0110\u1ea1i h\u1ecdc CMC, Phennika<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169a8dc elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"169a8dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a436b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"35a436b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u1ea1p ch\u00ed khoa h\u1ecdc (C\u00e1c b\u00e0i b\u00e1o v\u00e0 h\u1ed9i ngh\u1ecb)  <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6e735 elementor-widget elementor-widget-text-editor\" data-id=\"7e6e735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>&#8211; Nguyen, N.B., Nguyen, M.T.T. and Nguyen, M.B., 2023. Understanding of consumers\u2019 inconspicuous luxury consumption practices in Vietnam: an exploratory study from an ethical perspective.\u00a0<em>Journal of Global Responsibility<\/em>,\u00a0<em>14<\/em>(3), pp.295-309.<\/p><p>&#8211; Nguyen, B. N., &amp; Nguyen, T. T. M. (2024). Determinants of consumer purchase intention toward inconspicuous luxury products: An empirical study in Vietnam. <em>Journal of Finance and Accounting Research<\/em>, <em>4<\/em>(29), 32\u201336.<\/p><p>&#8211; Nguyen, M. B., Le. B. N., Nguyen, B. N., &amp; Nguyen, V. D. (2018). Antecedents of green purchase intention: A case in Vietnam. <em>10th NEU-KKU International Conference on Socio-Economic and Environmental Issues in Development<\/em>, 1026\u20131038.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae596a elementor-widget elementor-widget-text-editor\" data-id=\"7ae596a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88fe790 elementor-widget elementor-widget-text-editor\" data-id=\"88fe790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ae396 elementor-widget elementor-widget-text-editor\" data-id=\"f0ae396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8807a52 elementor-widget elementor-widget-text-editor\" data-id=\"8807a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69358d8 elementor-widget elementor-widget-text-editor\" data-id=\"69358d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ThS. NCS Nguy\u1ec5n B\u1ea3o Ng\u1ecdc H\u1ecd v\u00e0 t\u00ean: Nguy\u1ec5n B\u1ea3o Ng\u1ecdc \u0110\u1ecba ch\u1ec9 l\u00e0m vi\u1ec7c: Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n &#8211; H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng Email: ngocnb@ptit.edu.vn Link Profile: C\u00e1c m\u00f4n gi\u1ea3ng d\u1ea1y &#8211; Principles of Marketing (Nguy\u00ean l\u00fd Marketing) &#8211; Integrated Marketing Communication (Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p) &#8211; Social [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ThS. 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