{"id":5070,"date":"2025-03-08T01:00:59","date_gmt":"2025-03-07T18:00:59","guid":{"rendered":"https:\/\/clc.ptit.edu.vn\/?p=5070"},"modified":"2025-06-15T15:13:59","modified_gmt":"2025-06-15T08:13:59","slug":"ths-le-bao-ngoc","status":"publish","type":"post","link":"https:\/\/clc.ptit.edu.vn\/en\/ths-le-bao-ngoc\/","title":{"rendered":"ThS. L\u00ea B\u1ea3o Ng\u1ecdc"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5070\" class=\"elementor elementor-5070\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31af93e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31af93e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e58d7a\" data-id=\"6e58d7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38d4cd3 elementor-widget elementor-widget-image\" data-id=\"38d4cd3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"918\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-768x918.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-768x918.png 768w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-251x300.png 251w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-857x1024.png 857w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-1285x1536.png 1285w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12-10x12.png 10w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-13-at-19.07.12.png 1302w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cd2608\" data-id=\"7cd2608\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79cc13b elementor-widget elementor-widget-heading\" data-id=\"79cc13b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">ThS. L\u00ea B\u1ea3o Ng\u1ecdc<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8ea3df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8ea3df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d01d35a\" data-id=\"d01d35a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a23ad elementor-widget elementor-widget-heading\" data-id=\"b0a23ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">H\u1ecd v\u00e0 t\u00ean:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e439c41\" data-id=\"e439c41\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa91e7c elementor-widget elementor-widget-heading\" data-id=\"aa91e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u00ea B\u1ea3o Ng\u1ecdc<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76163b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76163b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3542b12\" data-id=\"3542b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fef4e7 elementor-widget elementor-widget-heading\" data-id=\"7fef4e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\u0110\u1ecba ch\u1ec9 l\u00e0m vi\u1ec7c:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-474e1a1\" data-id=\"474e1a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07f0267 elementor-widget elementor-widget-heading\" data-id=\"07f0267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n - H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-daa2b3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa2b3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-298c0f5\" data-id=\"298c0f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b857fd elementor-widget elementor-widget-heading\" data-id=\"1b857fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Email:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ab850b\" data-id=\"6ab850b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea13a73 elementor-widget elementor-widget-heading\" data-id=\"ea13a73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><span lang=\"VI\" style=\"font-size:12.0pt;font-family:&quot;Times New Roman&quot;,serif;mso-fareast-font-family:&quot;Times New Roman&quot;;mso-ansi-language:VI;mso-fareast-language:JA;mso-bidi-language:AR-SA\"><a href=\"mailto:ngoclb@ptit.edu.vn\"><span lang=\"FR\">ngoclb@ptit.edu.vn<\/span><\/a><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0102a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0102a16\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94940a3\" data-id=\"94940a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1cd30c elementor-widget elementor-widget-heading\" data-id=\"f1cd30c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Link Profile:<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb023db\" data-id=\"bb023db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41b6e8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41b6e8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5779d0d\" data-id=\"5779d0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c480ad7 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"c480ad7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11448@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9803d9b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"9803d9b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00e1c m\u00f4n gi\u1ea3ng d\u1ea1y<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a56f3 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"12a56f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/icon-huong-nghien-cuu.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85bee05 elementor-widget elementor-widget-text-editor\" data-id=\"85bee05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u2013 Principles of Marketing (Nguy\u00ean l\u00fd Marketing)<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">\u2013 Social Media Marketing (Marketing qua Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a94e15e elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"a94e15e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11450@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e3448 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"92e3448\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef9b7ea elementor-widget elementor-widget-text-editor\" data-id=\"ef9b7ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; (2014) T\u1ed1t nghi\u1ec7p Ch\u01b0\u01a1ng tr\u00ecnh C\u1eed nh\u00e2n Ng\u00e2n h\u00e0ng v\u00e0 T\u00e0i ch\u00ednh qu\u1ed1c t\u1ebf, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc CIty, University of London, V\u01b0\u01a1ng qu\u1ed1c Anh<\/span><\/p>\n<p><span style=\"font-family: arial, helvetica, sans-serif;\">&#8211; (2015) Th\u1ea1c s\u1ef9 Qu\u1ea3n l\u00fd qu\u1ed1c t\u1ebf, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc&nbsp;<span style=\"text-align: justify; color: var( --e-global-color-primary );\">King\u2019s College London, University of London, V\u01b0\u01a1ng qu\u1ed1c Anh<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif;\"><span style=\"text-align: justify; color: var( --e-global-color-primary );\">&#8211; Nghi\u00ean c\u1ee9u sinh&nbsp;<\/span><\/span><\/p>\n<p style=\"text-align: justify; line-height: 16.0pt; mso-line-height-rule: exactly; margin: 6.0pt 0cm 6.0pt 1.0cm;\">\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70951e2 elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"70951e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11451@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e212001 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"e212001\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kinh nghi\u1ec7m (Nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 c\u00f4ng t\u00e1c)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d46ecb elementor-widget elementor-widget-text-editor\" data-id=\"8d46ecb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211;\u00a0<span style=\"caret-color: #333333;\">Chuy\u00ean gia ti\u1ebfp th\u1ecb t\u1ea1i C\u00f4ng\u00a0<\/span><span style=\"caret-color: #333333;\">ty C\u1ed5 ph\u1ea7n Ch\u1ee9ng kho\u00e1n K\u1ef9 th\u01b0\u01a1ng (Techcom Securities)<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"caret-color: #333333;\">&#8211;\u00a0<\/span><span style=\"caret-color: #333333;\">Chuy\u00ean gia Marketing v\u00e0 Truy\u1ec1n th\u00f4ng t\u1ea1i\u00a0<\/span><span style=\"caret-color: #333333;\">\u0110\u1ea1i h\u1ecdc Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 H\u00e0 N\u1ed9i<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211; Gi\u1ea3ng vi\u00ean b\u1ed9 m\u00f4n Marketing, Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 b\u01b0u ch\u00ednh vi\u1ec5n th\u00f4ng<\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211;\u00a0<span style=\"caret-color: #333333;\">Gi\u1ea3ng vi\u00ean Digital Marketing\u00a0<\/span><span style=\"caret-color: #333333;\">IBD t\u1ea1i NEU<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211; Gi\u1ea3ng vi\u00ean\u00a0<span style=\"font-size: 12pt;\">m\u00f4n Marketing Principles, Marketing Intelligence, Global Branding<\/span><span lang=\"VI\" style=\"font-size: 12pt;\">, Consumer psychology and behavior, v\u00e0 Digital Business Development,\u00a0<\/span><span style=\"font-size: 12pt;\">The<\/span><span lang=\"VI\" style=\"font-size: 12pt;\"> Business School<\/span><span style=\"font-size: 12pt;\">, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Qu\u1ed1c t\u1ebf RMIT<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-169a8dc elementor-widget__width-auto elementor-widget-mobile__width-inherit elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"169a8dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"74\" height=\"74\" src=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x.png 74w, https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2023\/02\/Group-11452@2x-12x12.png 12w\" sizes=\"(max-width: 74px) 100vw, 74px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a436b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"35a436b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u1ea1p ch\u00ed khoa h\u1ecdc (C\u00e1c \u0111\u1ec1 t\u00e0i NCKH \u0111\u00e3 tham gia v\u00e0 CTKH \u0111\u00e3 c\u00f4ng b\u1ed1)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e6e735 elementor-widget elementor-widget-text-editor\" data-id=\"7e6e735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211; (2018)\u00a0<span style=\"font-size: 12pt;\">Nghi\u00ean c\u1ee9u nh\u1eefng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam<br \/><\/span>&#8211; (2019)\u00a0<span style=\"caret-color: #333333;\">M\u1ed9t khu\u00f4n kh\u1ed5 kh\u00e1i ni\u1ec7m v\u1ec1 \u00fd \u0111\u1ecbnh mua h\u00e0ng hi\u1ec7u xa x\u1ec9 t\u1ea1i Vi\u1ec7t Nam: Hi\u1ec7u \u1ee9ng \u0111i\u1ec1u ti\u1ebft c\u1ee7a nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"caret-color: #333333;\">&#8211; (2022)\u00a0<\/span><span style=\"caret-color: #333333;\"><span lang=\"vi\">S\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u00e1ch \u0111i\u1ec7n t\u1eed: T\u00e1c \u0111\u1ed9ng c\u1ee7a r\u00e0o c\u1ea3n nh\u1eadn th\u1ee9c, th\u00f3i quen \u0111\u1ecdc v\u00e0 \u00fd th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/span><\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"caret-color: #333333;\"><span lang=\"vi\">&#8211; (2021)\u00a0<\/span><\/span><span style=\"caret-color: #333333;\">Nghi\u00ean c\u1ee9u v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/span><\/span><\/p><p><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\"><span style=\"font-size: 12pt;\">&#8211; (2023) Nghi\u00ean c\u1ee9u v\u1ec1 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c thi\u1ebft b\u1ecb ti\u1ebft ki\u1ec7m \u0111i\u1ec7n t\u1ea1i Vi\u1ec7t Nam s\u1eed d\u1ee5ng l\u00fd thuy\u1ebft nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb ng\u01b0\u1eddi ti\u00eau d\u00f9ng<br \/><\/span>&#8211; (2023 &#8211; 2025) Nghi\u00ean c\u1ee9u c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi h\u00e0nh vi ti\u1ebft ki\u1ec7m \u0111i\u1ec7n c\u1ee7a c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u1edf Vi\u1ec7t Nam\u00a0<\/span><br \/><span style=\"font-family: arial, helvetica, sans-serif; color: #000000;\">&#8211; (2025) Understanding energy-saving behavior: The role of consumer identities, Conference Proceedings of the 2nd International Conference on \u201cGreen solutions and Emerging Technologies for Sustainability\u201d (GSETS 2025)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae596a elementor-widget elementor-widget-text-editor\" data-id=\"7ae596a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88fe790 elementor-widget elementor-widget-text-editor\" data-id=\"88fe790\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ae396 elementor-widget elementor-widget-text-editor\" data-id=\"f0ae396\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8807a52 elementor-widget elementor-widget-text-editor\" data-id=\"8807a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69358d8 elementor-widget elementor-widget-text-editor\" data-id=\"69358d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ThS. L\u00ea B\u1ea3o Ng\u1ecdc H\u1ecd v\u00e0 t\u00ean: L\u00ea B\u1ea3o Ng\u1ecdc \u0110\u1ecba ch\u1ec9 l\u00e0m vi\u1ec7c: Vi\u1ec7n Kinh t\u1ebf B\u01b0u \u0111i\u1ec7n &#8211; H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng Email: ngoclb@ptit.edu.vn Link Profile: C\u00e1c m\u00f4n gi\u1ea3ng d\u1ea1y \u2013 Principles of Marketing (Nguy\u00ean l\u00fd Marketing) \u2013 Social Media Marketing (Marketing qua Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) [&hellip;]<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[49],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ThS. 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