{"id":5202,"date":"2025-03-18T17:00:40","date_gmt":"2025-03-18T10:00:40","guid":{"rendered":"https:\/\/clc.ptit.edu.vn\/?p=5202"},"modified":"2025-04-15T23:14:22","modified_gmt":"2025-04-15T16:14:22","slug":"hoi-thao-ung-dung-marketing-vao-chien-luoc-thuong-hieu-quoc-gia","status":"publish","type":"post","link":"https:\/\/clc.ptit.edu.vn\/en\/hoi-thao-ung-dung-marketing-vao-chien-luoc-thuong-hieu-quoc-gia\/","title":{"rendered":"H\u1ed9i th\u1ea3o: &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&#8221;"},"content":{"rendered":"<div class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\">\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\" style=\"text-align: left;\">Ng\u00e0y 17\/03, B\u1ed9 m\u00f4n Marketing ph\u1ed1i h\u1ee3p v\u1edbi Trung t\u00e2m \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&#8221; d\u00e0nh cho sinh vi\u00ean ng\u00e0nh Marketing \u0111ang theo h\u1ecdc t\u1ea1i H\u1ecdc vi\u1ec7n.<\/div>\n<div dir=\"auto\" style=\"text-align: left;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7523\" src=\"https:\/\/cie.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/CIE_MAR_1.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\" style=\"text-align: center;\"><em>H\u1ed9i th\u1ea3o &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&#8221;<\/em><\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">Trong bu\u1ed5i h\u1ed9i th\u1ea3o, Gi\u00e1o s\u01b0 Arthur Nhat Nguyen, Gi\u00e1o s\u01b0 c\u1ea5p qu\u1ed1c gia ng\u00e0nh Khoa h\u1ecdc Qu\u1ea3n tr\u1ecb t\u1ea1i H\u1ecdc vi\u1ec7n Kinh doanh Rouen (IAE de Rouen), thu\u1ed9c \u0110\u1ea1i h\u1ecdc Rouen Normandie, Ph\u00e1p \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng ph\u00e2n t\u00edch th\u1ef1c ti\u1ec5n v\u00e0 g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n v\u1ec1 c\u00e1ch Marketing g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7524\" src=\"https:\/\/cie.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/CIE_MAR_7.jpg\" alt=\"\" width=\"6000\" height=\"3376\" \/><\/div>\n<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\" style=\"text-align: center;\">Gi\u00e1o s\u01b0 Arthur Nhat Nguyen<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\">Tham gia h\u1ed9i th\u1ea3o, sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp thu c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn \u1ee9ng d\u1ee5ng Marketing trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, bao g\u1ed3m:<\/div>\n<div dir=\"auto\">&#8211; Hi\u1ec3u r\u00f5 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3.<\/div>\n<div dir=\"auto\">&#8211; Ph\u00e2n t\u00edch c\u00e1c case study n\u1ed5i b\u1eadt: K-pop (H\u00e0n Qu\u1ed1c), Qu\u1ed1c gia kh\u1edfi nghi\u1ec7p (Ph\u00e1p, Israel), Du l\u1ecbch (\u1ea4n \u0110\u1ed9, Th\u00e1i Lan).<\/div>\n<div dir=\"auto\">&#8211; \u1ee8ng d\u1ee5ng Marketing trong th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/div>\n<div dir=\"auto\">&#8211; C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho sinh vi\u00ean Marketing v\u00e0 C\u00f4ng ngh\u1ec7.<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7525\" src=\"https:\/\/cie.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/CIE_MAR_5.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7526\" src=\"https:\/\/cie.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/CIE_MAR_6.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-7527\" src=\"https:\/\/cie.ptit.edu.vn\/wp-content\/uploads\/2025\/03\/CIE_MAR_4.jpg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/div>\n<div dir=\"auto\"><\/div>\n<\/div>\n<div class=\"x11i5rnm xat24cr x1mh8g0r x1vvkbs xtlvy1s x126k92a\">\n<div dir=\"auto\">\n<p data-pm-slice=\"1 1 []\">Th\u00f4ng qua nh\u1eefng n\u1ed9i dung n\u00e0y, sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf v\u1ec1 Marketing s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap n\u00e2ng cao k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u00e0 s\u1eb5n s\u00e0ng cho th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/p>\n<p data-pm-slice=\"1 1 []\">H\u1ed9i th\u1ea3o l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho s\u1ef1 cam k\u1ebft c\u1ee7a PTIT trong vi\u1ec7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o, h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t nh\u1ea5t \u0111\u1ec3 sinh vi\u00ean ti\u1ebfp c\u1eadn v\u1edbi ki\u1ebfn th\u1ee9c th\u1ef1c ti\u1ec5n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u x\u00e3 h\u1ed9i v\u00e0 doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 17\/03, B\u1ed9 m\u00f4n Marketing ph\u1ed1i h\u1ee3p v\u1edbi Trung t\u00e2m \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&#8221; d\u00e0nh cho sinh vi\u00ean ng\u00e0nh Marketing \u0111ang theo h\u1ecdc t\u1ea1i H\u1ecdc vi\u1ec7n. H\u1ed9i th\u1ea3o &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn [&hellip;]<\/p>","protected":false},"author":2,"featured_media":5203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u1ed9i th\u1ea3o: &quot;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&quot; - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clc.ptit.edu.vn\/en\/hoi-thao-ung-dung-marketing-vao-chien-luoc-thuong-hieu-quoc-gia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u1ed9i th\u1ea3o: &quot;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&quot; - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT\" \/>\n<meta property=\"og:description\" content=\"Ng\u00e0y 17\/03, B\u1ed9 m\u00f4n Marketing ph\u1ed1i h\u1ee3p v\u1edbi Trung t\u00e2m \u0110\u00e0o t\u1ea1o Qu\u1ed1c t\u1ebf, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o &#8220;\u1ee8ng d\u1ee5ng Marketing v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia&#8221; d\u00e0nh cho sinh vi\u00ean ng\u00e0nh Marketing \u0111ang theo h\u1ecdc t\u1ea1i H\u1ecdc vi\u1ec7n. 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