{"id":6343,"date":"2025-07-03T16:07:30","date_gmt":"2025-07-03T09:07:30","guid":{"rendered":"https:\/\/clc.ptit.edu.vn\/?p=6343"},"modified":"2025-09-18T16:08:53","modified_gmt":"2025-09-18T09:08:53","slug":"recap-bai-giang-mo-truyen-thong-thoi-dai-moi-giao-tiep-trong-ky-nguyen-bien-hoa","status":"publish","type":"post","link":"https:\/\/clc.ptit.edu.vn\/en\/recap-bai-giang-mo-truyen-thong-thoi-dai-moi-giao-tiep-trong-ky-nguyen-bien-hoa\/","title":{"rendered":"[Recap] B\u00e0i gi\u1ea3ng m\u1edf &#8220;Truy\u1ec1n th\u00f4ng th\u1eddi \u0111\u1ea1i m\u1edbi: Giao ti\u1ebfp trong k\u1ef7 nguy\u00ean bi\u1ebfn h\u00f3a&#8221;"},"content":{"rendered":"<p>S\u00e1ng ng\u00e0y 03\/07\/2025, t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng (PTIT), \u0111\u00f4ng \u0111\u1ea3o h\u1ecdc sinh THPT v\u00e0 sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i tham gia b\u00e0i gi\u1ea3ng m\u1edf v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMedia Matters &#8211; Communicating in Times of Change\u201d do GS. Kevin Sanson, Tr\u01b0\u1edfng khoa Truy\u1ec1n th\u00f4ng t\u1eeb \u0110\u1ea1i h\u1ecdc C\u00f4ng ngh\u1ec7 Queensland (QUT) &#8211; tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc \u0111\u1ee9ng Top 1 v\u1ec1 \u0111\u00e0o t\u1ea1o Truy\u1ec1n th\u00f4ng t\u1ea1i \u00dac<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cie.ptit.edu.vn\/uploads\/default\/images\/CIE_QUT_GUEST%20LECTURE%20(1).png\" \/><\/figure>\n<p>B\u00e0i gi\u1ea3ng \u0111\u00e3 m\u1edf ra g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u00e0 s\u00e2u s\u1eafc v\u1ec1 vai tr\u00f2 c\u1ee7a truy\u1ec1n th\u00f4ng trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i, n\u01a1i m\u00e0 AI, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 influencers \u0111ang &#8220;vi\u1ebft l\u1ea1i&#8221; c\u00e1ch th\u1ee9c con ng\u01b0\u1eddi k\u1ebft n\u1ed1i, ph\u00e1t ng\u00f4n v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng tin. GS. Kevin Sanson kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c kh\u00e1i ni\u1ec7m h\u1ecdc thu\u1eadt m\u00e0 c\u00f2n gi\u1ea3i \u0111\u00e1p nh\u1eefng c\u00e2u h\u1ecfi khi\u1ebfn nhi\u1ec1u b\u1ea1n tr\u1ebb tr\u0103n tr\u1edf nh\u01b0: \u201cTruy\u1ec1n th\u00f4ng v\u00e0 giao ti\u1ebfp l\u00e0 g\u00ec?\u201d, \u201c\u0110\u00e2u l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi then ch\u1ed1t trong l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng v\u00e0 giao ti\u1ebfp?\u201d<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cie.ptit.edu.vn\/uploads\/default\/images\/CIE_QUT_GUEST%20LECTURE%20(8).png\" \/><\/figure>\n<p><i>\u201cTruy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n t\u1ea3i th\u00f4ng tin, m\u00e0 l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa con ng\u01b0\u1eddi trong x\u00e3 h\u1ed9i.\u201d<\/i>\u00a0\u2013 GS. Kevin Sanson.<\/p>\n<p>GS. Sanson \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, trong k\u1ef7 nguy\u00ean s\u1ed1,\u00a0<strong>c\u00f4ng ngh\u1ec7 m\u1edbi<\/strong>\u00a0\u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ch\u00fang ta t\u01b0\u01a1ng t\u00e1c v\u00e0 l\u00e0m s\u00e1ng t\u1ecf vai tr\u00f2 c\u1ee7a\u00a0<strong>influencers<\/strong>\u00a0trong vi\u1ec7c h\u00ecnh th\u00e0nh c\u00e1c quan \u0111i\u1ec3m v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin.\u00a0<i>\u201cM\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 influencers kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung, h\u1ecd c\u00f2n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1ch th\u1ee9c ch\u00fang ta ti\u1ebfp nh\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng theo th\u00f4ng tin.\u201d<\/i>\u00a0\u2013 GS. Kevin Sanson.<\/p>\n<p>Trong su\u1ed1t qu\u00e1 tr\u00ecnh b\u00e0i gi\u1ea3ng, c\u00e1c sinh vi\u00ean \u0111\u00e3 t\u00edch c\u1ef1c tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i v\u00e0 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch c\u00f3 chi\u1ec1u s\u00e2u v\u1ec1 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 h\u1ecd theo d\u00f5i. C\u00e1c sinh vi\u00ean \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb n\u1ed9i dung m\u00e0 c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u00e0y cung c\u1ea5p, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch l\u00fd do v\u00ec sao n\u1ed9i dung \u0111\u00f3 l\u1ea1i thu h\u00fat v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb ng\u01b0\u1eddi xem.<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cie.ptit.edu.vn\/uploads\/default\/images\/CIE_QUT_GUEST%20LECTURE%20(9).png\" \/><\/figure>\n<p><i>Sinh vi\u00ean t\u00edch c\u1ef1c tham gia ph\u1ea7n th\u1ea3o lu\u1eadn nh\u00f3m<\/i><\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cie.ptit.edu.vn\/uploads\/default\/images\/CIE_QUT_GUEST%20LECTURE%20(12).png\" \/><\/figure>\n<p><strong>C\u01a1 h\u1ed9i h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, b\u00e0i gi\u1ea3ng c\u00f2n l\u00e0 d\u1ecbp \u0111\u1ec3 h\u1ecdc sinh THPT hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh Li\u00ean k\u1ebft \u0111\u00e0o t\u1ea1o gi\u1eefa PTIT v\u00e0 \u0110\u1ea1i h\u1ecdc QUT. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp qu\u1ed1c t\u1ebf h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh Truy\u1ec1n th\u00f4ng \u0110a ph\u01b0\u01a1ng ti\u1ec7n t\u1ea1i Vi\u1ec7t Nam. Ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb ti\u1ebfp c\u1eadn v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp chu\u1ea9n qu\u1ed1c t\u1ebf m\u00e0 c\u00f2n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u01b0 t\u01b0 duy ph\u1ea3n bi\u1ec7n, \u1ee9ng ph\u00f3 truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1eeb s\u1edbm \u2013 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ed9t &#8220;Marketer&#8221; trong t\u01b0\u01a1ng lai.<\/p>\n<figure class=\"image\"><img decoding=\"async\" src=\"https:\/\/cie.ptit.edu.vn\/uploads\/default\/images\/CIE_QUT_GUEST%20LECTURE%20(3)(1).png\" \/><\/figure>\n<p>B\u00e0i gi\u1ea3ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c truy\u1ec1n \u0111\u1ea1t ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c h\u1ecdc sinh THPT m\u1edf r\u1ed9ng t\u1ea7m nh\u00ecn v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 ng\u00e0nh Truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i. M\u1ed9t gi\u1edd l\u1eafng nghe \u0111\u00e3 gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 con \u0111\u01b0\u1eddng du h\u1ecdc v\u00e0 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng. Qua \u0111\u00f3, b\u00e0i gi\u1ea3ng \u0111\u00e3 gi\u00fap c\u00e1c h\u1ecdc sinh th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 h\u01b0\u1edbng \u0111i r\u00f5 r\u00e0ng h\u01a1n cho t\u01b0\u01a1ng lai.<\/p>","protected":false},"excerpt":{"rendered":"<p>S\u00e1ng ng\u00e0y 03\/07\/2025, t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng (PTIT), \u0111\u00f4ng \u0111\u1ea3o h\u1ecdc sinh THPT v\u00e0 sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i tham gia b\u00e0i gi\u1ea3ng m\u1edf v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMedia Matters &#8211; Communicating in Times of Change\u201d do GS. Kevin Sanson, Tr\u01b0\u1edfng khoa Truy\u1ec1n th\u00f4ng [&hellip;]<\/p>","protected":false},"author":2,"featured_media":6344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9,7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Recap] B\u00e0i gi\u1ea3ng m\u1edf &quot;Truy\u1ec1n th\u00f4ng th\u1eddi \u0111\u1ea1i m\u1edbi: Giao ti\u1ebfp trong k\u1ef7 nguy\u00ean bi\u1ebfn h\u00f3a&quot; - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clc.ptit.edu.vn\/en\/recap-bai-giang-mo-truyen-thong-thoi-dai-moi-giao-tiep-trong-ky-nguyen-bien-hoa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Recap] B\u00e0i gi\u1ea3ng m\u1edf &quot;Truy\u1ec1n th\u00f4ng th\u1eddi \u0111\u1ea1i m\u1edbi: Giao ti\u1ebfp trong k\u1ef7 nguy\u00ean bi\u1ebfn h\u00f3a&quot; - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT\" \/>\n<meta property=\"og:description\" content=\"S\u00e1ng ng\u00e0y 03\/07\/2025, t\u1ea1i H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng (PTIT), \u0111\u00f4ng \u0111\u1ea3o h\u1ecdc sinh THPT v\u00e0 sinh vi\u00ean y\u00eau th\u00edch l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 c\u01a1 h\u1ed9i tham gia b\u00e0i gi\u1ea3ng m\u1edf v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMedia Matters &#8211; Communicating in Times of Change\u201d do GS. 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