{"id":7654,"date":"2026-11-05T00:29:35","date_gmt":"2026-11-04T17:29:35","guid":{"rendered":"https:\/\/clc.ptit.edu.vn\/?p=7654"},"modified":"2026-11-07T02:34:33","modified_gmt":"2026-11-06T19:34:33","slug":"bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so","status":"publish","type":"post","link":"https:\/\/clc.ptit.edu.vn\/en\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/","title":{"rendered":"B\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1"},"content":{"rendered":"

AI \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u00e1ng t\u1ea1o n\u1ed9i dung, ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng AI hi\u1ec7u qu\u1ea3 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 th\u1ef1c t\u1ebf? \u0110\u1eebng b\u1ecf l\u1ee1 b\u00e0i gi\u1ea3ng chuy\u00ean \u0111\u1ec1 \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1: Nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf t\u1ea1i \u0110\u1ea1i h\u1ecdc Macquarie\u201d, c\u01a1 h\u1ed9i \u0111\u1ec3 sinh vi\u00ean PTIT kh\u00e1m ph\u00e1 nh\u1eefng \u1ee9ng d\u1ee5ng th\u1ef1c ti\u1ec5n c\u1ee7a AI, tr\u1ef1c ti\u1ebfp th\u1ef1c h\u00e0nh v\u00e0 giao l\u01b0u c\u00f9ng gi\u1ea3ng vi\u00ean qu\u1ed1c t\u1ebf!<\/p>\n

\"\"<\/p>\n

Tham gia b\u00e0i gi\u1ea3ng, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c:<\/p>\n

– Th\u1ef1c h\u00e0nh ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng: Ti\u1ebfp c\u1eadn c\u00e1c case study do di\u1ec5n gi\u1ea3 \u0111\u01b0a ra, v\u1eadn d\u1ee5ng AI \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 nh\u1eadn g\u00f3p \u00fd tr\u1ef1c ti\u1ebfp t\u1eeb gi\u1ea3ng vi\u00ean nh\u1eb1m ho\u00e0n thi\u1ec7n t\u01b0 duy, k\u1ef9 n\u0103ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/p>\n

– Tr\u1ea3i nghi\u1ec7m c\u00f4ng c\u1ee5 AI: T\u00ecm hi\u1ec3u c\u00e1ch \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI v\u00e0o h\u1ecdc t\u1eadp v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/p>\n

– Giao l\u01b0u c\u00f9ng gi\u1ea3ng vi\u00ean qu\u1ed1c t\u1ebf: Trao \u0111\u1ed5i ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1edbi chuy\u00ean gia \u0111\u1ebfn t\u1eeb \u00dac<\/p>\n

– T\u00ecm hi\u1ec3u c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp t\u1ea1i \u00dac: Kh\u00e1m ph\u00e1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 ch\u00ednh s\u00e1ch h\u1ecdc b\u1ed5ng trong l\u0129nh v\u1ef1c Truy\u1ec1n th\u00f4ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Macquarie<\/p>\n

Th\u00f4ng tin b\u00e0i gi\u1ea3ng:<\/p>\n

– Di\u1ec5n gi\u1ea3: TS. Chris Muller – Gi\u1ea3ng vi\u00ean c\u1ea5p cao, Khoa Truy\u1ec1n th\u00f4ng, X\u00e3 h\u1ed9i v\u00e0 V\u0103n h\u00f3a, \u0110\u1ea1i h\u1ecdc Macquarie (\u00dac)
\n– Th\u1eddi gian: 14:00 – 16:00 ng\u00e0y 06\/11\/2026
\n– \u0110\u1ecba \u0111i\u1ec3m: H\u1ed9i tr\u01b0\u1eddng A2, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng
\n– \u0110\u1ed1i t\u01b0\u1ee3ng: Sinh vi\u00ean H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng<\/p>\n

Sinh vi\u00ean \u0111\u0103ng k\u00fd t\u1ea1i \u0111\u00e2y<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

AI \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u00e1ng t\u1ea1o n\u1ed9i dung, ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng AI hi\u1ec7u qu\u1ea3 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 th\u1ef1c t\u1ebf? \u0110\u1eebng b\u1ecf l\u1ee1 b\u00e0i gi\u1ea3ng chuy\u00ean \u0111\u1ec1 \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn […]<\/p>","protected":false},"author":2,"featured_media":7655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"\nB\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clc.ptit.edu.vn\/en\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT\" \/>\n<meta property=\"og:description\" content=\"AI \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u00e1ng t\u1ea1o n\u1ed9i dung, ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u1ee9ng d\u1ee5ng AI hi\u1ec7u qu\u1ea3 v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 th\u1ef1c t\u1ebf? \u0110\u1eebng b\u1ecf l\u1ee1 b\u00e0i gi\u1ea3ng chuy\u00ean \u0111\u1ec1 \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clc.ptit.edu.vn\/en\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\" \/>\n<meta property=\"og:site_name\" content=\"Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-04T17:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-06T19:34:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clc.ptit.edu.vn\/wp-content\/uploads\/2026\/11\/cie_guest-lecture1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Quan Ly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Quan Ly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\"},\"author\":{\"name\":\"Quan Ly\",\"@id\":\"https:\/\/clc.ptit.edu.vn\/#\/schema\/person\/801104fbd9fa91fb3675bf6c74bae80b\"},\"headline\":\"B\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1\",\"datePublished\":\"2026-11-04T17:29:35+00:00\",\"dateModified\":\"2026-11-06T19:34:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/clc.ptit.edu.vn\/#organization\"},\"articleSection\":[\"Tin t\u1ee9c\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\",\"url\":\"https:\/\/clc.ptit.edu.vn\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/\",\"name\":\"B\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 - 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Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clc.ptit.edu.vn\/en\/bai-giang-mo-ung-dung-ai-trong-xay-dung-chien-luoc-truyen-thong-so\/","og_locale":"en_US","og_type":"article","og_title":"B\u00e0i gi\u1ea3ng m\u1edf \u201c\u1ee8ng d\u1ee5ng AI trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ed1 - Ch\u01b0\u01a1ng tr\u00ecnh Ch\u1ea5t l\u01b0\u1ee3ng cao PTIT","og_description":"AI \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta s\u00e1ng t\u1ea1o n\u1ed9i dung, ti\u1ebfp c\u1eadn c\u00f4ng ch\u00fang v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. 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